Visual Identity, Art Direction, Illustration, Web Design
Siwa is the collaboration of two women to create a new concept of “oasis” for pilates and surf retreats. An exclusive travel experience to recharge and inspire mind and body.
We designed an elegant identity focused on the idea of movement and calm, a figurative oasis to represent the retreats. We played with a simple animated logo, with a cut shape on the bottom to give the impression that it is lapped by a wave. The clean and evocative illustrations of mountains and dunes symbolise the retreat locations and inspire tranquility as much as the quality of the given service.
An identity that breaths serenity and peacefulness, with a touch of exoticism, altogether with a strong and subtle personality.