ROOM2030 is an integral technological solution that produces smart modular rooms in a sustainable, quick and efficient way. Therefore, it allows short production times for highly customisable products. It aims to create the room of the future and to become the reference in technological modular spaces. It also intends to use technology, digitalisation and connectivity to build a more human and closer environment for people, thus combining the notions of design harmony with healthy habitat.
We created a branding and visual identity for ROOM2030 that transmits its values such as technology, sustainability and nature. Accordingly, we imagined a versatile identity that reflects the high modularity of the project.
Our focus when defining the art direction was to clearly transmit altogether: sophistication, elegance, quality, warmth, minimalism, simplicity, zen and wellness, for instance.
The geometric typography is intervened and incrusted with an interchangeable and more organic character in order to reflect the link to nature and its closeness. These changing letters within the logo also transmit the idea of a custom-made service as much as flexibility.
Void spaces are another main keypoint of the identity. These blanks bring the sensation of architecture, rest and well-being. They also represent the idea of modularity allowing us to play with the content and the compositions.
The result is a flexible branding and visual identity for ROOM2030 that shows peacefulness and modernity. Most importantly, it was designed to match its innovative modular manufacturing system and motto: to build highly technological, cosy and sustainable rooms.