ANGLES DE VUE

Geneva, 2018 
Visual Identity, Art Direction, Web Design

Angles de Vue (Points of View) is a new concept store in Geneva, specialising in glasses and accessories.

We imagined a classy and dynamic identity, inspired by a colour appearing in some furniture in the boutique. We created an acronym to form a characteristic old-school pattern. The A and V of Angles de Vue representing different points of view. An identity that associates modernity with a vintage touch, that reinvents a retro style.