AFRODYSSÉE African Trends Market
Visual Identity, Art Direction, Campaign, Web Design
Afrodyssée is an association that promotes the best in contemporary African creation in the areas of fashion and crafts. Since 2015, they organise an annual African Trends Market presenting current African designers with a fashion show as highlight.
We designed an identity system based on visual African symbols, used in traditional crafts and stamping. Each symbol relates to one of Afrodyssée’s key values. The ordered layout creates a pattern overlapping the illustration by an invited African artist for the main poster.
An identity that defines Afrodyssée as a trustworthy label.
Illustrations Tania Grace Knuckey